- Working Group
Using Customer Insight to Deliver Flexible and Accessible Services
The next Contact Centre Working Group will explore how members can use customer data and insight to design and deliver more flexible, accessible and personalised services in practice.
About this event
The next Contact Centre Working Group will explore how members can use customer data and insight to design and deliver more flexible, accessible and personalised services in practice.
As always, this will be an informal, member-led discussion rather than a formal presentation, giving us plenty of opportunity to share experiences, ask questions and learn from each other.
Key topics include
- Using customer information to better understand individual needs and preferences
- How CRM and contact-centre systems can help colleagues tailor interactions and services
- Balancing digital solutions with flexibility, accessibility and the human touch
- Sharing practical examples, challenges and lessons learned from across the sector
